PPC Change Log, Visualized.
Turn changes into clarity.
Stop digging through Google Ads change history. AdVariance turns every edit into a visual timeline so you can instantly connect optimization to performance.
From endless rows to one visual timeline.
Why did performance change during this period?
Built for agencies, in-house teams, and performance marketers who want answers—not spreadsheets.
Google stores changes. We make them visible.
Google's Change History is a spreadsheet graveyard. Decisions disappear the day they're made.
Performance lives in one report. Changes live in another. You guess at causation.
Six months later, nobody remembers why the budget moved. AdVariance remembers everything.
Every change. In context. On one timeline.
Every increase, decrease, and pause — sized by magnitude, anchored to the day it shipped.
Bulk uploads and negatives become commits. Scale changes become impossible to miss.
Launches and pauses pin the timeline like milestones in a release history.
Ad and asset edits land exactly where performance moved — not in a separate report.
Write the why directly on the timeline. Six months later, it's still there.
Know exactly what changed.
Connect your Google Ads account in under 60 seconds and transform months of change history into one interactive timeline that instantly connects every bid, budget, keyword, campaign, and creative change with performance.